Madison’s alt-biweekly free newspaper, the Wisconsinite, folded up shop last month after a scant dozen issues. The group that founded and produced the paper included members of the Madison IMC collective (but was most definitely not a print project of the IMC itself). It was positioned to the left of the city’s tired alt-weekly, which now targets “affluent hipsters” compelled to spawn. Very respectably progressive, the Wisconsinite had some meaty stories on interesting stuff, was fairly well-laid out, and was even printed on higher-quality newsprint stock than the Isthmus.
Then Madison’s dominant daily announced it would be starting a free “alt-weekly” of its own, and the state’s largest paper shortly followed suit. It is apparently a growing trend in the mainstream newspaper marketplace to use the “alt-weekly” trick in hopes of luring a younger demographic – both for their disposable income and to entice them into the habit of reading a paper, something going lost on the under-25 crowd. Continue reading “Farewell, Fair Wisconsinite: We Hardly Knew Ye”
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