The consortium of major broadcasters pushing digital radio are wasting no time deploying what they believe to be its “killer app,” multicasting – the ability to split a single radio channel into multiple program streams. Earlier this month they announced the rollout of digital multicast signals in several dozen markets. The broadcasts introduce industry-coordinated secondary program channels featuring formats like “Classical Alternative,” “Coffee House,” “Female Talk,” and “Extreme Hip-Hop,” and some miscellaneous strangeness. For now, these channels will be offered without commercials.
My ongoing research into digital radio is dredging up lots of interesting information, much of which has a direct impact on the viability of multicasting. Continue reading “Digital Multicasting Rollout Begins”
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