portable people meter

The latest NAB Radio Show has come and gone, and there was little news about the HD Radio system other than the addition of new automobile makes and models to the company’s roster (including some GM models that had dropped HD last year). Not totally surprising considering that iBiquity’s just been acquired, and I’m sure the folks there and at new parent-company DTS were pretty preoccupied over the last couple of months with the deal.
But I did stumble across some interesting observations online that suggest there’s no rekindled love affair between HD and the industry just yet. In fact, folks still seem to be coming to grips with the fact that the technology still exists. The first is from Art Stone, the proprietor of Streaming Radio Guide. He scraped iBiquity’s directory of HD-enabled stations and crunched the numbers. iBiquity lists 3,818 “current HD based broadcast Channels.” This number counts all HD program streams, including HD-2/3/4 streams, and includes international broadcast licensees. Continue reading “No HD Bounce From Radio Show”

Next month is the National Association of Broadcasters’ annual radio convention, to be held in Atlanta. I wish I could be a fly on the wall in some select panels and the local off-hours watering-holes. Fireworks are expected over an issue that’s been feistily percolating for more than a year — the integrity of the U.S. radio ratings system.
First, a quick primer about radio ratings in the United States. Administered by Nielsen, the ratings are collected by two primary means: listener diaries and Portable People Meters (PPM). The PPM system is a small pager-like device that selected listeners carry around with them; when exposed to a station’s broadcast, the meter logs the station and time spent listening. How? Stations that subscribe to the Nielsen ratings in PPM-enabled markets broadcast a special audio watermark that is inaudible to listeners, but that PPM devices can hear. The watermark is a 1000-3000 Hz tone; as a proprietary technology, the only way to work out how it really operates is by observing it in the wild or by examining its patents.
When the PPM system was introduced in 2007, it was touted as a new era for measuring radio ratings because listeners aren’t all that great about accurately and meticulously recording all the stations they’re exposed to. For example, radio often functions as background noise in places like restaurants, stores, and offices; when you’re at the dentist are you really paying attention to the smooth/lite pabulum oozing from the waiting room ceiling? Today, four dozen markets are measured using PPM technology. Continue reading “Voltair Controversy: The Seduction of Denial”