WebHopper, Clear Channel’s foray into datacasting via digital television, is apparently not the only system under development by media companies pursuing the digital convergence gold rush.
iBlast, a DTV datacasting system cooperatively developed and funded by a consortium of several big media firms (including the Tribune Company, Gannett Company, Cox Broadcasting, The Washington Post Company, The McGraw-Hill Companies, The New York Times, Emmis Communications, Bonneville International, and Journal Broadcast Group, among many others), has been in the testing stage for the last 18 months in more than a half-dozen markets around the country. iBlast’s management boasts of extensive experience with other media conglomerates like News Corp., Viacom, Disney, and Sony being among the most notable. Continue reading “WebHopper, Meet iBlast”
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