It first seemed to come out of nowhere: a Texas-based company announced last year that it had developed a system it calls "ZoneCasting," which would allow FM radio stations to subdivide their primary coverage area into specific locales using FM booster stations. Each "zone" would serve up geo-targeted advertising.
An initial proposal to the FCC from ZoneCasting’s proprietor, Geo-Broadcast Solutions, asking for a rule-change governing FM boosters (to allow them to originate programming) attracted hardly any comment from within the radio industry. Many broadcast engineers initially seemed skeptical that ZoneCasting could work in a real-world environment.
Things have changed significantly over the course of a year. Continue reading “ZoneCasting Technology and Costs Detailed”
Tag: geo-broadcast solutions
ZoneCasting Prepares Further Field Trials, Eyes Official Launch
Radio World reports that GeoBroadcast Solutions, the company behind “ZoneCasting” technology, will commence long-term field trials on a station in southeast Florida this fall and is preparing for a “commercial launch” as of now left undefined.
[For those just tuning in, ZoneCasting uses FM booster stations to break up a full-power station’s primary coverage area into “zones,” each one covered by its own booster. This allows the parent station to program each zone separately, offering geo-targeted advertisements, news, community information, and emergency messages.] Continue reading “ZoneCasting Prepares Further Field Trials, Eyes Official Launch”
Tepid Response to ZoneCasting's Petition for Rulemaking
A proposal by Geo Broadcast Solutions to use FM booster stations to originate programming in a networked configuration attracted a paltry dozen comments to the FCC. None of the country’s major commercial or noncommercial broadcasters filed their thoughts on “ZoneCasting,” although those who did comment unanimously supported the idea and urged regulators to move forward with a rulemaking proceeding to allow this radical new use of boosters. Continue reading “Tepid Response to ZoneCasting's Petition for Rulemaking”
Details Emerge of ZoneCast Pitch to FCC
This week a D.C. communications law firm working with Geo Broadcast Solutions (GBS) unveiled the company’s 
Petition for Rulemaking at the FCC, which proposes to allow FM radio stations to use multiple booster transmitters for the provision of “targeted” programming.
The proposal stands to dramatically reconfigure the nature of an FM broadcast station: instead of one large transmitter covering a single area, GBS’ ZoneCast technology would allow stations to deploy as many as seven booster stations on their parent frequency, with each booster targeting a specific region of a station’s primary coverage area. Continue reading “Details Emerge of ZoneCast Pitch to FCC”