crawford broadcasting

Believe it or not, there are still some U.S. broadcasters tinkering with the HD Radio protocol. One of the latest is Rick Sewell, the manager of engineering for Crawford Broadcasting’s stations in Chicago.
His latest project involved implementing HD’s “Artist Experience” feature – this is a fancy name for what is basically radio with pictures. AE allows HD-compatible stations to send album artwork and advertiser-images to digital radio receivers along with the audio programming; these are things that digital-native audio streaming services such as Pandora and Spotify mastered years ago.
There’s no coordinated drive from the broadcast industry to implement Artist Experience, and HD’s proprietor, Xperi Corporation, isn’t actively marketing the technology to broadcasters much anymore. Apparently, one of Sewell’s colleagues was down in Atlanta and got a rental-car with an HD-compatible receiver. This guy stumbled across a station that had implemented AE and thought, “we should do this too.”
Thus began Sewell’s saga. He’d initially hoped that he would have time to explore the HD system in more detail, but station management had already started pitching the Artist Experience opportunity to advertisters. The first step was to make sure that the HD airchain of the station on which AE would be deployed was totally up to date. That got figured out after Sewell got over his own “ignorance as well as some misinformation along the way.” Continue reading “Radio With Pictures Still A Hard Sell”

There’ve been some interesting developments in the digital radio realm over the last couple of months. The one that’s gotten the most press is Norway’s decision to begin shutting down its FM radio stations in favor of its DAB/DAB+ digital radio network. This has been a long time in coming, first proposed in 2015 by the Norwegian government and with buy-in from the country’s national broadcasters. That’s an important point, because the FM-shutdown, as reported in various press outlets, insinuates that all FM broadcasting in Norway is being silenced immediately.
Not true: the shutdown of stations that began this month, and continues incrementally throughout this year, only affects the country’s national broadcasters; local FM stations have at least another five years on the air before they, too, may be asked to cede the analog airwaves. A lot can happen in those years…at present, the popular sentiment in Norway about the FM shutdown is running 2-to-1 against it, especially as the analog stations disappear, their coverage areas are not served by DAB/DAB+ to the same extent as they were with plain ol’ FM, and Norwegians find themselves forced to buy digital receivers to stay engaged with radio.
It comes as no surprise that American journalists, seeing themselves at the center of the universe, would pose the question: could such an analog/digital shutdown happen here? If they were more knowledgeable about the digital radio technologies that exist they’d know the answer is no, as the U.S. has elected to use its own homegrown and proprietary digital radio technology, whose adoption is entirely voluntary. There’s also the fact that Norway only has a population of five million people — equivalent to the state of Wisconsin – and navigating a shutdown in a nation with 64 times the residents means an entirely different transition-mechanmism, which hasn’t even been seriously consered by any constituency here. Continue reading “Digital Radio: Norway and U.S. Pursue Different Paths, Yet Share Uncertainties”