Fresh off the heels of the FCC’s veritable rubber-stamping of the “HD” digital radio protocol, the broadcasters behind iBiquity’s technology are wasting no time in preparing to lock down its content. Think about this the next time an NAB executive testifies on Capitol Hill and proclaims the virtue of so-called “free” over-the-air radio.
NDS, a maker of digital media encryption technology, recently signed a deal with iBiquity to provide HD Radio with an encrypted content-delivery system that effectively institutes subscriptions capability on digital radio.
“RadioGuard” is derived from NDS’ “VideoGuard” technology, which it claims will allow radio stations to provide “more choices to their listeners, a broader selection of content and more segmentation opportunities for advertisers, all of which provide additional revenue-generating possibilities.” Continue reading “"Free" Radio Not So Much in HD”
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