It is disturbing to see how consolidation in the radio industry is leading to the gobbling up of radio stations by major companies. Evergreen Media just swept through the Chicago market, taking a gangsta-rap station and changing it into born-again gospel overnight!
However, there is a small way to fight against the tide. Granted, not all the ways may be legal, but they are doable.
Raid the chief engineer’s closet.
A lot of stations, after being bought out by the some monolith, traditionally do some downsizing. There’s been a lot of outcry about the dwindling amount of local programming available on the airwaves, but station engineers are getting hard hit, too. Why keep one person on the payroll for each station if it’s not necessary (FCC rules now allow for unattended operation), or contracted technicians can do the job at half the cost? Continue reading “The Plus Side of Radio Monopolies”
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