Sometimes enough well-documented bitching does produce results. A month and a half after the Center for Media and Democracy released their study of stealth PR on local TV newscasts, Federal Communications Commission Chairman Kevin Martin ordered the Enforcement Bureau onto the case.
Fines for violations (of which CMD documented several dozen) start at $32,500 and can be multiplied by up to a factor of ten. So far, the excuses offered up by those stations caught passing off video news releases as some sort of “journalism” have been quite underwhelming. Perhaps this will make the radio/TV station license renewal process more meaningful. One can always dream.
Tag: center for media and democracy
Pervasive Fake News Documented, FCC Shrugs
Yesterday the Center for Media and Democracy released Fake TV News: Widespread and Undisclosed. It tracks the use of some three dozen video news releases (VNRs) by television stations across America.
The use of VNRs is serious business. Companies and other special interests pay PR flacks (usually former journalists) to essentially produce generic television reports, which are then freely fed to TV stations nationwide.
Television reporters and news directors like VNRs because they’re easy fodder with which to fill a newscast, meaning fewer reporters to pay and less work needed from everyone involved. Companies like VNRs because they get free commercials masquerading as journalism. Continue reading “Pervasive Fake News Documented, FCC Shrugs”