iBiquity's International Marketing Diminished

This little blurb in a trade publication notes the fact that HD Radio’s point-man for global sales is stepping down. He is not being replaced; the company is construing this as (yet another) cost-cutting move.
Regardless of the veracity of this statement, it can’t bode well for a digital radio protocol that has no real traction outside of the United States – and very little domestically to boot.
One might look at this as another throe in the agonizing death that HD Radio is undergoing. The more I research this subject, the more I realize that there is simply too much money invested in this dog to put it to sleep peacefully; its denouement will take years.