If you haven’t filed comments with the FCC on MM-9925, the proposal for creation of a low power FM radio service, your time is running out. Comments must be in the hands of the Commission by August 2. They don’t have to be as detailed as these, but you should send in something, even if it’s a one-sentence email saying “I think LPFM is a good idea.”
Don’t let this opportunity pass you by! So far more than 900 comments have been filed on the LPFM proposal, and the vast majority are in favor of the idea.
These comments are officially filed! Now, onto the fun: Continue reading “Official Comments on LPFM”
Month: July 1999
The Numbers Game – Or Cooking the Book
It’s no surprise that since the radio industry underwent massive consolidation, the Arbitron ratings system – called “the Book” by those in the business – has come up with numerous ways to “help” broadcasters tout their supposed success.
Have you ever noticed that multiple stations in a market will call themselves “Number One?” How do they do that? It’s easy. Not everyone uses the same ratings.
But if they’re all coming from Arbitron, how can that be? Even easier: you cook “the Book.”
Allow me to quote from the Arbitron’s own description of the service it can provide to a radio station:
“(Arbitron’s ratings service) allows stations and agencies to customize survey areas, dayparts, demographics and time periods to support target marketing strategies.” Continue reading “The Numbers Game – Or Cooking the Book”