The following is a guest commentary by friend and colleague Dr. Christopher Terry, a Lecturer of Media Law and Policy in the Department of Journalism, Advertising and Media Studies at the University of Wisconsin-Milwaukee. He spent more than 15 years as a producer in commercial radio. His dissertation examined more than 1000 FCC media ownership decisions between 1996-2010, and he has published quite a bit on media diversity, political advertising and of course, media ownership policy. Contact him via e-mail or Twitter
Today marks four years have since the 3rd Circuit handed down a second remand of the FCC’s media ownership policy in Prometheus Radio Project v. FCC. I thought we might take the opportunity of this anniversary to discuss how radio got so bad.
On February 8th, 1996, President Bill Clinton signed into the law the 1996 Telecommunications Act. Provisions within the Telecommunications Act implemented significant changes the legal, policy and social dynamics of media ownership. Although these changes could be felt across the media spectrum, the radio industry was fundamentally changed by the FCC’s implementation of the legislation.