HD Radio in 2014: More Baby Steps—Toward What?

As the year rolled over, a variety of news-bits came out about the state of HD Radio in the United States.

Moving On: HD Radio’s now been around for a quarter-century. The initial development of the in-band, on-channel (IBOC) protocol that constitutes HD broadcasting first began as a science project under the auspices of Westinghouse in 1989. It’s been a long, strange trip since then: overpromising, underdelivering, crash-development, and finally a "workable" protocol. This process has constituted a career for some people—one of whom is now tending greener pastures. Read More

Radio’s Sprint Deal: NextRadio Launches

If you missed it: last month Sprint made good on its commitment to provide analog FM radio reception in selected smartphones. More importantly, the NextRadio app developed by Emmis Communications to make it useful was formally released to the public.

The initial deal between Sprint and U.S. broadcasters calls for Sprint to sell 30 million FM radio-capable smartphones over the next three years, on which the NextRadio app will be preinstalled. In exchange, the radio industry will pay Sprint $15 million dollars a year in advertising inventory and give the carrier a 30% cut of any revenue NextRadio generates. Read More

Sprint’s Radio Deal: Some Context

More details have emerged about Sprint’s deal with broadcasters to include FM receiver functionality in some of its mobile devices. In simple terms, broadcasters have cobbled together a package of subsidies to the nation’s #3 wireless carrier in order to buy access to that market.

Sprint will enable FM radio reception capability in at least 30 million phones over the next three years, using Emmis Communication’s NextRadio app as the interface.

In exchange, broadcasters will pay Sprint 30% of any "interactive" advertising revenue generated via the app on those phones. Emmis sweetened the deal by pledging Sprint $45 million in advertising inventory over three years ($15 million per year, allocated quarterly). Read More