Broadcasters to SEC: Digital A Variable Priority

In its latest quarterly filing to the Securities and Exchange Commission, Emmis Communications, the Indianapolis-based broadcast conglomerate who developed the NextRadio/TagStation suite and is a major player in HD Radio, had some interesting things to say about both technologies.

Back in 2013, Emmis inked a deal with Sprint in which broadcasters would pay $15 million a year to Sprint through 2016, in quarterly installments, in exchange for Sprint adding FM receiver chips to some 30 million devices on its network. Emmis has been working with other broadcasters to help shoulder the burden of this deal, but it would seem that industry enthusiasm for the project is coming up a bit short. Specifically (p. 30): Read More

HD Radio in 2015: Threads Make a Strand?

This begins HD Radio’s 13th year as the de facto U.S. digtital radio standard. With a broadcast penetration rate still hovering at around 15 percent and listener uptake at a third of that, there’s still a long road ahead before the technology reaches any semblance of marketplace criticality. That said, HD proponents have many narrative threads in play, all of which will bear watching in the coming 12 months.

The Coattails Effect. Broadcasters have demurred investing in HD transmission technology until listeners have receivers. By and large, they still don’t, but HD proponents are hanging their hopes on two primary vectors: the car and the phone. Read More

FM-in-Smartphones Effort Goes Global

A consortium of broadcasters, including the The European Broadcast Union, the BBC, and several commercial broadcasters in the U.S., U.K, and Australia have launched the “Universal Smartphone Radio Project,” a campaign to lobby for building radio reception into smartphones. Sales of stand-alone radio receivers (both analog and digital) have been in steady decline for the last decade, and as media consumption-time shifts to mobile devices, radio broadcasters have found themselves by and large not in the mix.

The fix for this is what is now being called “hybrid radio,” defined as a radio signal plus a mobile data connection to provide enhanced content beyond audio and some interactivity. In the EU, this effort is being led by RadioDNS; in the States, it’s NextRadio. The campaign’s been in the talking stages since at least February and covered extensively in a presentation to the EBU in July. Read More