Last week the FCC promulgated a Notice of Proposed Rulemaking that would allow for more media consolidation. Among many changes contemplated, the most significant would actively encourage the merger of print and broadcast media companies. The proposal also leaves the door open to loosening restrictions on the number of radio and television stations a single company can own in any given market.
Clear Channel-owned radio stations in small to medium-sized markets were decimated last week as the company laid off dozens – if not hundreds – of on-air talent. This means that, at some Clear Channel station-clusters, there is literally no local presence on the airwaves anymore.
Clear Channel says it’ll take remaining talent and syndicate their shows across markets, using “custom breaks” and “localized content” to provide a patina of localism on affected stations – a practice otherwise known as voice tracking. The company has also appointed two dozen “Brand Managers” to oversee 11 national station formats.
They make their bread and butter on access to the public airwaves, and for decades they have agitated against newcomers and ne’er-do-wells vying for a piece of the dial. But a skirmish between two commercial broadcasters over interference caused by an FM translator suggests that some radio broadcasters see over-the-air transmission slipping in importance as the primary conduit for their content.