Broadcasters: Music and Sports Payola is Okay

Several broadcasters have teamed up in a petition with the FCC seeking to change the agency’s sponsorship identification rules. Presently, if an entity pays a radio station to put a program on the air, the station must clearly disclose this relationship on the air at the time the sponsored programming is played. This rule is an old one, first instituted to crack down on the practices of payola and plugola — or the back-channel compensation of radio stations by record labels and promoters to spin their tunes.

The “Radio Broadcasters Coalition” reads like a who’s who of corporate radio: Beasley Broadcast Group, Cox Radio, Cromwell, Emmis, Entercom, First Natchez, Greater Media, Henson Media, and Clear Channel iHeartMedia. Their 20-page proposal seeks to flip the script on payola/plugola disclosures, allowing stations to air music and sports programming that the station is paid directly for without any on-air disclosure at the time of broadcast. Instead, the Coalition suggests that stations engage in a “robust listner education program” about sponsored programming, run “daily announcements” about sponsored programming, and post “enhanced disclosures” online. Read More

Broadcasters to SEC: Digital A Variable Priority

In its latest quarterly filing to the Securities and Exchange Commission, Emmis Communications, the Indianapolis-based broadcast conglomerate who developed the NextRadio/TagStation suite and is a major player in HD Radio, had some interesting things to say about both technologies.

Back in 2013, Emmis inked a deal with Sprint in which broadcasters would pay $15 million a year to Sprint through 2016, in quarterly installments, in exchange for Sprint adding FM receiver chips to some 30 million devices on its network. Emmis has been working with other broadcasters to help shoulder the burden of this deal, but it would seem that industry enthusiasm for the project is coming up a bit short. Specifically (p. 30): Read More

An Unwelcome Guest at the NAB Radio Show

This was the first year that I’ve actually attended the National Association of Broadcasters’ annual radio convention. Though I have been to two as a protester: the first in San Francisco in 2000 to let the industry know people were unhappy with their evisceration of LPFM, and again in Seattle in 2002 to culture-jam the airwaves and emphasize the continued vibrancy of electronic civil disobedience.

This time around, I figured things might be different, because I’ve grown a lot in the intervening years, left the radio industry for academia, and just wrote a book about one of the industry’s most pressing problems. Instead, I came away with the uncomfortable realization that the industry remains the purview of a bunch of old white guys wholly detached from reality and happy to keep things that way. Read More