HD Radio in 2015: Threads Make a Strand?

This begins HD Radio’s 13th year as the de facto U.S. digtital radio standard. With a broadcast penetration rate still hovering at around 15 percent and listener uptake at a third of that, there’s still a long road ahead before the technology reaches any semblance of marketplace criticality. That said, HD proponents have many narrative threads in play, all of which will bear watching in the coming 12 months.

The Coattails Effect. Broadcasters have demurred investing in HD transmission technology until listeners have receivers. By and large, they still don’t, but HD proponents are hanging their hopes on two primary vectors: the car and the phone. Read More

Next Steps for All-Digital AM-HD

Since my run-in at the NAB Radio Show with industry forces spearheading experimentation with the all-digital AM variant of HD Radio, they have been busy. Back in September, testing was underway on stations in Seattle—the eighth and ninth such stations to conduct tests in the last two years—and the NAB et al. described the preliminary results as quite positive.

When the tests concluded in October, the president of the stations hosting them in Seattle said that while the experience was good, some listeners wondered if their stations would be going all-digital anytime soon. Not for at least 10 years, replied the executive, “because regulatory efforts take time.” Read More

FM-in-Smartphones Effort Goes Global

A consortium of broadcasters, including the The European Broadcast Union, the BBC, and several commercial broadcasters in the U.S., U.K, and Australia have launched the “Universal Smartphone Radio Project,” a campaign to lobby for building radio reception into smartphones. Sales of stand-alone radio receivers (both analog and digital) have been in steady decline for the last decade, and as media consumption-time shifts to mobile devices, radio broadcasters have found themselves by and large not in the mix.

The fix for this is what is now being called “hybrid radio,” defined as a radio signal plus a mobile data connection to provide enhanced content beyond audio and some interactivity. In the EU, this effort is being led by RadioDNS; in the States, it’s NextRadio. The campaign’s been in the talking stages since at least February and covered extensively in a presentation to the EBU in July. Read More

HD Radio: New Frontier in Norway?

Fresh off the heels of the NAB Radio Show came news that an FM broadcaster in Norway is testing the all-digital FM-HD Radio system. According to Radio World, the tests have been conducted under the auspices of the Norweigan Local Radio Association, the industry’s longest-running trade association.

Recently, two large commercial broadcasters split off from the NLRA and have created their own lobbying arm, advocating for the eventual switch-off of FM broadcasting in Norway (in favor of DAB+). The NLRA has long promoted allowing broadcasters to retain their legacy FM infrastructure; is this affair with HD Radio a strategic maneuver to convince Norwegian regulators to drop the switchoff? Read More