This begins HD Radio’s 13th year as the de facto U.S. digtital radio standard. With a broadcast penetration rate still hovering at around 15 percent and listener uptake at a third of that, there’s still a long road ahead before the technology reaches any semblance of marketplace criticality. That said, HD proponents have many narrative threads in play, all of which will bear watching in the coming 12 months.
The Coattails Effect. Broadcasters have demurred investing in HD transmission technology until listeners have receivers. By and large, they still don’t, but HD proponents are hanging their hopes on two primary vectors: the car and the phone.