The HD Digital Radio Alliance has launched its own web site, HDradio.com, which is being marketed as “the new epicenter of consumers’ digital radio lifestyle.” The site’s main press contacts, Kim Holt and Michele Clarke, work for Brainerd Communicators, a PR firm that deals with “corporate & executive positioning,” “media management,” “issue & crisis management,” and “consumer & viral marketing,” among other specialties.
The site has lots of content but no real substantive information. Even so, a couple of interesting aspects can be found. There’s a section of audio samples that purport to compare traditional analog AM and FM radio to the new HD sound. The analog samples often include demonstrable interference artifacts, like bits of static and fading, as if the recordings were made near a station’s fringe-coverage area or the receivers were slightly mistuned. The HD radio clips, of course, are interference free.