As industry forces continue to grapple with radio’s digital transition, the medium’s push for renewed portability got a bit more complicated this summer. Not much of a surprise that the discourse surrounding the NextRadio app mimics similar forays into the new: lovers and haters lining up with little air to breathe between them.
The latest developments began with the launch last month of Free Radio On My Phone, a public-awareness campaign for enabling FM reception in smartphones. The campaign is a joint project of NextRadio, the National Association of Broadcasters, National Public Radio, American Public Radio, and the Educational Media Foundation—all heavy-hitters in commercial, public, and religious broadcasting. EMF has also agreed to sign its entire station-roster up for enhanced NextRadio services.