Deceptive Advertising: Translators as “Metro Stations”

More evidence that the market in FM translator stations is maturing quickly.

Saga Communications, a radio conglomerate that specializes in mid-market acquisitions, owns 91 stations across the country. Of these, some three dozen are FM translators: second-class radio stations limited to a power of 250 watts or less that rebroadcast the signals of other stations.

Saga is an aggressive player in the practice of using FM-HD Radio signals to feed programming to analog translators. Since very few people actually listen to HD Radio, these mini-signals appear to be "new" stations, though in most cases they’re completely canned programming of a format that wouldn’t otherwise be profitable on a real full-power FM station. Read More