A consortium of broadcasters, including the The European Broadcast Union, the BBC, and several commercial broadcasters in the U.S., U.K, and Australia have launched the “Universal Smartphone Radio Project,” a campaign to lobby for building radio reception into smartphones. Sales of stand-alone radio receivers (both analog and digital) have been in steady decline for the last decade, and as media consumption-time shifts to mobile devices, radio broadcasters have found themselves by and large not in the mix.
The fix for this is what is now being called “hybrid radio,” defined as a radio signal plus a mobile data connection to provide enhanced content beyond audio and some interactivity. In the EU, this effort is being led by RadioDNS; in the States, it’s NextRadio. The campaign’s been in the talking stages since at least February and covered extensively in a presentation to the EBU in July.