HD Radio Still in Stasis, But Has New Friend at FCC

2017 came and went with no great movement in the HD Radio space. According to FCC records, fewer than 2,000 FM stations have received authorization to broadcast in HD, which represents an adoption rate of 15% – a number that has not changed significantly during this decade.

On the AM side, although some 240 stations (5%) are authorized to broadcast in HD, this curated list shows that about half of them have abandoned the protocol. Penetration of HD receivers into the automotive space remains at just under half of all new cars sold in the United States and there’s still no meaningful market for non-automative portable receivers.

Yet the broadcast industry would rather you believe that HD is thriving. A new “e-book” from the folks at Radio World, New Directions for HD Radio, contains useful information about ways to optimize the system, including making sure that the analog and digital signals are properly time-aligned, the necessity of seamless audio processing across the airchain, and National Association of Broadcasters effort to standardize the broadcast of metadata on HD signals. One would think those core operational principles would’ve been hammered out nearly twenty years ago when the technology was first authorized for deployment, but it was more important to the industry to make a digital beachhead on the airwaves than it was to deploy something that worked out of the box. Read More

HD Radio: Listeners Still Missing in Action

The slow-motion struggle that is HD Radio proliferation in the United States continues to bobble along with no meaningful developments in traction. This is exemplified by the results of a recent survey which shows that consumer awareness of what HD Radio is is stagnant at best. A bit more than half of those surveyed have “heard of” HD Radio – but of those knowledgeable folks, one in three don’t have any clear idea what it actually is. Read More