Things continue to spiral downward over at Cumulus Media, whose stock closed at 29 cents at the end of trading last week. That put the company’s total market capitalization at just $67.8 million dollars, or just 39% of what the HD Radio system sold for two months ago. NASDAQ has threatened to delist CLMS stock next spring unless it can resume consistent trading above $1.
Perhaps a better comparison might be to a direct competitor: see Townsquare Media, one of the second generation of radio consolidators formed in the last half-decade and now the third-largest owner of radio stations in the country (right behind Cumulus). Townsquare owns about 100-150 fewer stations than Cumulus does, has no holdings in network syndication or distribution companies, but it is making acquisitory forays into online platforms/apps and just three months ago purchased a traveling carinval company. Sound familiar? Only on the surface, because Wall Street valued Townsquare at 106 million dollars last Friday ($10.70/share on 9.94 million shares).