Former FCC chairman Mikey Powell joins Reactrix Media Systems as a “senior advisor.” This is in supplement to his main gig, moving large capital in telecom investment-land.

Reactrix is deploying what it calls “reactive media network” technology – motion-sensitive electronic billboard-style advertising – in malls, theatres, chain stores and other spaces of public commerce.

Mikey sez: “This new reactive media that Reactrix has pioneered, like the Internet before it, has the long-term potential to fundamentally change the way consumers receive and exchange information.” Add another feather to his stellar legacy.