Details Emerge of ZoneCast Pitch to FCC

This week a D.C. communications law firm working with Geo Broadcast Solutions (GBS) unveiled the company’s Petition for Rulemaking at the FCC, which proposes to allow FM radio stations to use multiple booster transmitters for the provision of “targeted” programming.

The proposal stands to dramatically reconfigure the nature of an FM broadcast station: instead of one large transmitter covering a single area, GBS’ ZoneCast technology would allow stations to deploy as many as seven booster stations on their parent frequency, with each booster targeting a specific region of a station’s primary coverage area. Read More

Broadcast Conglomerates Consolidate in Cyberspace

This week, Clear Channel (#1 in national radio station ownership) and Cumulus (#2) inked an agreement intimately linking their online broadcast strategies.

Cumulus will integrate the webcasts from its ~560 radio stations under Clear Channel’s iHeartRadio streaming platform, and will actively promote it on-air. In exchange, Clear Channel will cross-promote Cumulus’ SweetJack service, a Groupon-style business the broadcaster is developing in markets where it has stations, both on-air and online. Read More